Abigail Moore Portfolio

portfolio

Abigail Moore

COMMUNICATIONS PROFESSIONAL

abigail.moore@disney.com | 315-760-0397

Background

Executive Communications Manager (IA) WDW Communications & Public Affairs

Jan. 2024 - Present

Senior Specialist

WDW Corporate Social Responsibility

Nov. 2023 - Jan. 2024

Specialist

WDW Corporate Social Responsibility

Feb. 2023 - Nov. 2023

Communications Intern

WDW Communications & Public Affairs

June 2022 - Jan. 2023

Expertise

Social Media Strategy - Editorial Calendar Management, Copywriting & Video/Photo Editing
Media Production - Asset Creation and Message Development
Communication and

Engagement Plans

Graphic and Branding Design
Presentation Design
Event Management
WordPress / HTML
Adobe Creative Cloud
Microsoft Office
Partner and Media Relations
Crisis Communications and Issues Management
Maintaining Confidentiality

work

Social

Media

Contribute engaging and distinctly-Disney content to owned social channels.

Channels include:

@JeffVahle - IG & LinkedIn
@WDW. Ambassadors - IG
@DrMarkatDisney - IG
@PlanDisneyPanel - IG
@DisneyProgramsLife - IG
@DisneyParks - IG
WDW Cast & Community - FB
Disney’s Animals, Science & Environment - FB
Rena Langley - LinkedIn
Maribeth Bisienere - LinkedIn

@DrMarkatDisney

@JeffVahle

WDW Executives

Brand

Identity

Developed a comprehensive brand identity guide and digital toolkit for the Walt Disney World Communications and Public Affairs team.

Logo

Zoom Background

LinkedIn Banner

Email Signature

Design Elements

Presentation

Design

Disney’s Animals, Science & Environment Editorial Strategy

Built compelling and visually appealing presentation decks for site leaders and executives.

*Please note many decks are not included due to the confidential nature of the content. For full decks, please contact me at abigail.moore@disney.com.*

Once Upon a Wish Party Recap

Other notable decks include:

Economic Impact Study Update
Executive Business Update
WDW Ambassador Team Introduction
Corporate Social Responsibility Team Overview
FY24 Strategy Review
WDW & HR Priorities
Community Partners Overview
Steering Committee Proposals

Recaps &

Reports

Gathered qualitative and quantitative results for internal communications, activations and company campaigns.

Event

Support

Designed event collateral and provided on-site support including logistics, development of speaking points, presenter prep and content capture.

Disney

VoluntEARS

Created branding for the 10x10 Disney VoluntEARS Challenge inspiring cast members to complete 10 volunteer hours within 10 weeks during the company’s 100th anniversary.

Logo

Email Header

Wallpaper

DisneyFlorida.com

Managed editorial and asset updates to WDW Communications & Public Affair’s external website driving reputational beats that showcase Disney as a force for good in the state of Florida.